Since so MANY people don't pay attention to ANYthing going on outside of their own four-walled bubble, or maybe the mall, or their "reality t.v." shows, I don't think this trailer would intrigue them to want to see the movie, ie: people who wouldn't (couldn't) read Atlas in the first place, so the trailer is probably more geared to those of us who have read it. In fact, I expect the line "I won't be a slave" to be blown up into some sort of racist remark spoken by a blonde white woman who has no right to say such a thing. "See, those Atlas Shrugged fanatics are all a bunch of racists." That's what I expect anyway...